Free for 15 orders a month. No card, no cut of what you are paid.Start free

For home food sellers

Take pre-orders
without the DMs.

One link in your Instagram bio. Customers choose, pick a pickup time or a delivery day, and pay by PayNow. You wake up to tomorrow’s prep list, not forty chats.

Start free See how it works

For home bakers, kueh, cookie and cake sellers and home cafés in Singapore. Free for up to 15 orders a month.1

Your Instagram bio

Mei’s Little Oven
Home-baked in Tampines. Pre-order by Thursday for Saturday.
smeaio.com/s/meis-little-oven

Prep list · Saturday14 orders
Pineapple tarts, 40 pcs9
Burnt cheesecake, 6 inch4
· with a message on the box3
Kueh salat, box of 86
Paid by PayNow13 of 14
A home baker boxes a cake in her HDB kitchen while a neighbour waits to collect it.

Set it up one evening.
Then just bake.

Put in your items, your pickup and delivery times and your PayNow once. After that, orders arrive paid and counted, and you get your evenings back.

01

Add what you sell

Photos, prices and choices, like a size or a message on the box. Say how many of each you can make in a day.

02

Put one link in your bio

Your order page lives at your own smeaio.com link. Share it on Instagram, WhatsApp or Telegram.

03

Customers order and pay

They pick a pickup point and time, or a delivery day, and pay by PayNow straight to you. You see who has paid.3

04

Bake from the prep list

Tomorrow’s list adds itself up, every choice counted. Sales land in your accounting for tax time.

What comes out of
one Chinese New Year pre-order.

Order 0142 · Pineapple tarts, 40 pcs × 2Collected
CNY pre-orders open 5 Jan, close 24 JanOn your page
Ordered from your Instagram bio, pickup Sat 11amS$76.00
Paid by PayNow to your own account, you confirm itThu 9:14pm
Counted against the 60 tins you can bake that day2 of 60
On Saturday’s prep list2 of 18
Butter, flour and pineapple jam, from your recipeS$24.80
What you kept on this orderS$51.20 · 67%

No more scrolling back through chats. Every order is in one list, with what they chose, when they collect and whether they have paid.

You stop at what you can bake. When Saturday’s tins are gone, that item shows sold out for Saturday and customers pick another day.

You know what each tin really earns. Your recipe and what you paid for the butter tell you the cost, so your price is not a guess.

How we compare

Your order link vs
orders in your DMs

Chats are how most home sellers start. They are also why Thursday nights disappear into copying orders and checking a bank app.

Your order link
DMs and a spreadsheet
Where the orders are
One list, with every choice
Spread across chats and screenshots
Who has paid
Marked on each order
Matched against your bank app by hand
How many you can bake a day
Stops by itself at your limit
You count, and sometimes over-promise
Festive pre-orders
Open and close on your dates
A form you remember to close
What to bake tomorrow
A prep list, added up
Added up at midnight
A regular who just wants to chat
Sends them your link
Yes, and some always will
What it costs
Free for 15 orders a month, then S$1 a day
Free, and your evenings

Price

Free for 15 orders a month.
Then S$1 a day.

Start free, with no card and no time limit. When you are taking more than 15 orders a month, Pro 365 is S$365 a year, about S$1 a day, with no commission on any order.

Free
S$0 / month
no card, no time limit
  • Up to 15 orders a month, starting again on the 1st
  • Your order page, PayNow, pickup and delivery times
  • Prep list, daily limits and recipe costing
Start free
Pro 365, monthly
S$39 / month
no cap on orders, cancel any time
  • Unlimited orders, no commission
  • Receipt scanning and the AI assistant
  • A helper logged in with you, and faster support
Get Pro 365
Pro 365, yearly
S$365 / year
S$1 a day, billed yearly
  • Everything in monthly, paid once a year
  • Every SME AI Office module, as you grow
  • Every module we build later1
Get Pro 365
OrdersThis week
0142 · Farah · pickup Sat 11amPaid
0143 · Jason · delivery SatPaid
0144 · Priya · pickup Sun 2pmWaiting
This month on Free11 of 15 orders

Every order, when it is collected, and whether the PayNow has come in.

RecipesCost to make
Pineapple tarts, 40 pcs · costs S$12.40keep 67%
Burnt cheesecake, 6 inch · costs S$11.20keep 73%
Kueh salat, box of 8 · costs S$5.10keep 72%
From what you paidbutter, flour, eggs

What each item costs to make and what you keep, from your own recipes.

Features

Everything in it.

Your order page

  • One link for your Instagram bio, WhatsApp status or Telegram channel
  • Your photos, prices and choices: sizes, flavours, a message on the box
  • Your story, FAQ and reviews on the same page
  • Two website looks and six colours when you want more than a menu

Pickup, delivery and pre-orders

  • Several pickup points, each with its own days and times
  • Delivery days and times, with your own delivery fee
  • A daily limit on each item, so you stop at what you can make
  • Pre-orders that open and close on dates, for Chinese New Year, Hari Raya, Deepavali or Christmas
  • An order cut-off and days you are closed

Getting paid

  • PayNow straight to your own account, never through us3
  • Who has paid, marked in one tap, or confirmed for you by PayNow Auto-Confirm with a supported business bank account
  • An order page your customer can check, and emails in your business name
  • No commission and no per-order fee

Baking

  • The prep list for each day, every choice counted
  • Recipes: what one recipe uses and how many it makes
  • Cost to make and what you keep on every item
  • Ingredients bought as packs and used in grams, taken off as orders are paid

Tax time

  • Every sale in your accounting, the day it is paid4
  • Your costs entered as you buy, so income and spending sit in one place
  • Customers remembered, with what they ordered before
  • Export whenever you like, never sold and never used to train anything

When you grow

  • The same login when you move into a shop: a counter till, table bookings and a kitchen display are already in F&B
  • Nothing to move: your items, customers and accounting stay where they are

This is not the end
of this page.

Ask for something and it gets built. Every account has a Feedback button that raises a real ticket, read by the person who writes the code. If it would help more than one home seller, it lands in every account.

Before you sign up, WhatsApp 9613 7676 or [email protected] reaches the same people.

From an SME AI Office customer

“An entry point for a small start-up, without being overwhelming.”

“Looking for an easy way to manage my small business, I came across SME AI Office. This solution has an entry point for a small start-up, not overwhelming, while having more sophisticated features for future scaled-up operations. Had a chance to speak to the founder Kevin and was greatly encouraged that he listens to his clients, big or small, and is always open to see how he can improve the client experience. SME AI Office not only provides a solution, but provides the relationship management as if you are a big corporate. Very glad to chance upon this software.”

Shirley Ong · Pangolin Creatives Pte Ltd

Read every review

It does not stop at the order

The rest of your back office is already here.

An order files its customer. The sale goes into your accounting without being typed twice. When you grow into a shop, hire help or register for GST, payroll, the counter till and your GST return are in the same login with Pro 365.

Link in bio→ Paid by PayNow→ On the prep list→ Collected→ In your accounting
See F&B Read the guide

Questions

Frequently asked.

Do I need a licence to sell food from home?

The Singapore Food Agency (SFA) says home-based food businesses currently do not need an SFA licence. You still have to follow Singapore’s food laws and SFA’s requirements, and HDB’s or URA’s rules for home businesses, such as no staff from outside your household and no signs. SFA also says a home-based food business may not offer catering, supply food to shops or cafés, or sell ready-to-eat raw seafood. Rules can change, so read SFA’s own page before you start.5

Can I sell my home-made food at a bazaar or pop-up?

SFA does not allow food prepared at home to be sold at temporary fairs, so sell it through your own link, for pickup or delivery. Selling online and through delivery platforms is allowed. If you later move into a licensed kitchen, a stall or a shop, the counter till in F&B is already in your account.

Is my money safe? Who receives the PayNow?

You do. Customers pay by PayNow straight to your own PayNow number or UEN, the same as when they pay you in a chat. SME AI Office never holds your money and takes nothing from any order. You mark an order paid when you see the money arrive, or, with a supported business bank account, PayNow Auto-Confirm marks it paid for you, on the Free plan too.3

What happens after 15 orders in a month?

On the Free plan you can take up to 15 orders a month, and the count starts again on the 1st. Orders you already have are never touched. Move to Pro 365 at any time for no cap, S$39 a month or S$365 a year, which is about S$1 a day.

Can I stop orders at what I can bake in a day?

Yes. Give an item a daily limit, like 60 tins of pineapple tarts. When that day is full, it shows sold out for that day and customers choose another.

Can I run Chinese New Year or other festive pre-orders?

Yes. Set the dates the item can be ordered, and the days it can be collected or delivered. It opens and closes on those dates by itself, so you are not up late closing a form.

Will my page show SME AI Office?

On the Free plan, your order page carries a small smeaio.com mark at the bottom. Your business name, photos and colours are what customers see first.

Do I have to do accounting?

Every paid order goes into your accounting for you. Add what you spend on ingredients and packaging as you buy them, and at tax time your income and costs are in one place. We do not file anything for you, and for your own situation, ask an accountant.

Close the DMs.
Open your order link.

Put your items in tonight, share one link, and take this week’s pre-orders already paid and counted. Free for up to 15 orders a month.

Start free See the price
  1. The Free plan is S$0 with no card and no time limit: up to 15 sales a month (orders, bookings, counter sales and invoices counted together), with accounting entered by hand; pages your customers see carry a small smeaio.com mark, and support replies within a week. Pro 365 is S$39 a month, cancel any time, or S$365 a year paid yearly, and adds no cap on sales, the AI assistant, receipt scanning, the website chatbot, GST F5, Form C-S, payroll for staff, team logins, compliance and faster support, plus every module we build later.
  2. Mei’s Little Oven and every person, item and figure shown on this page are invented and illustrative.
  3. Customers pay your business directly by PayNow. Nothing is deducted from what you are paid because no payment processor sits in the middle.
  4. Paid orders are added to your P&L as sales. SME AI Office prepares figures; it does not file anything with IRAS for you, and it is not tax advice.
  5. What SFA says, as read on 28 September 2026, is summarised for convenience and is not legal advice. SFA, HDB and URA set the rules and can change them; their own pages are the authority.