Compare · Customers and CRM
SME AI Office vs HubSpot
HubSpot is a marketing, sales and service platform with a free CRM; SME AI Office is a Singapore back office whose free CRM shares contacts with invoices and bookings.
Prices checked 30 September 2026
The short answer
Choose HubSpot if you want email marketing, landing pages, deal pipelines and sales tools that grow with a sales team. It suits a business that wins customers through marketing campaigns and has people working leads every day.
Choose SME AI Office if you want a simple lead board next to your invoices, bookings and accounting, with unlimited contacts. HubSpot Starter for three seats is S$1,008 a year at S$28 a seat a month. SME AI Office is free, with a small 0.5% fee only on card and automatic PayNow payments.
Side by side
| SME AI Office | HubSpot | |
|---|---|---|
| Price | Free. A small 0.5% platform fee, only on card and automatic PayNow paymentsYour own PayNow QR and cash: no fee | Starter S$28 a seat a monthLimited-time offer for new customers: from S$10 a seat a month |
| Free plan | Yes, for good. Unlimited contacts, lead board, follow-ups and CSV import | Free tools: up to 2 users, 1,000 contacts, no time limit |
| Users | Free is the owner only. Pro 365 adds team logins with no per-user fee | Priced per seat on paid plans |
| Contacts | Unlimited, with no per-contact charge | Free: 1,000 contacts |
| Email marketing | Not built in. No email marketing or sales sequences | Free: 2,000 email sends a month, with HubSpot branding |
| Customers filed for you | Customers filed for you from bookings, shop orders and invoices; suppliers from scanned receipts | Contacts from forms, email and connected apps |
| What else is in it | Accounting, invoicing, POS, bookings and online shop; payroll, CPF and GST on Pro 365 | Marketing, sales, service, content and data tools |
| Currency | Singapore dollars | Singapore dollars on the Singapore pricing page |
Which one fits
SME AI Office fits when
- You want a lead board and follow-ups beside your invoices and bookings
- You have more than 1,000 contacts and do not want to pay per contact
- You want accounting, invoicing with PayNow and payroll in the same place
HubSpot fits when
- You send email campaigns and build landing pages to win customers
- You have a sales team working deals every day with reporting
- You want a large app marketplace and training through HubSpot Academy
Free. A small 0.5% platform fee, only on card and automatic PayNow payments.
Questions
Is SME AI Office cheaper than HubSpot in Singapore?
For a small team, yes. HubSpot is free for 2 users and 1,000 contacts, and Starter is S$28 a seat a month, with a lower offer for new customers for a limited time. SME AI Office's CRM is free with unlimited contacts and no per-seat fee. A small 0.5% fee applies only to card and automatic PayNow payments.
What is a simple alternative to HubSpot CRM in Singapore?
SME AI Office has a free CRM for Singapore small businesses: stages you name on a drag-and-drop board, follow-up dates, a log of calls, meetings and WhatsApp chats, and unlimited contacts. Customers who book, order or get an invoice are filed for you.
Does SME AI Office do email marketing like HubSpot?
No. SME AI Office has no email marketing or sales sequences. HubSpot's free tools include 2,000 email sends a month with HubSpot branding. If email campaigns are how you win customers, HubSpot fits better.
Can I move from HubSpot to SME AI Office?
Yes. HubSpot exports contacts as CSV, XLSX or XLS files on every plan, including free. Import the CSV into SME AI Office's contact list, where possible duplicates are flagged for you. WhatsApp us on +65 9613 7676 and we help you move it over.
How many contacts can I keep for free?
HubSpot's free tools allow 1,000 contacts and 2 users. SME AI Office has no contact limit on any plan, the Free plan included, and suppliers filed from your receipts do not count toward anything. Team logins come with Pro 365.
HubSpot facts are from hubspot.com/pricing/crm, hubspot.com/pricing/sales, knowledge.hubspot.com: export records, checked on 30 September 2026. Prices are as shown there. HubSpot is a trademark of HubSpot, Inc.. SME AI Office is not connected with HubSpot.